Privacy Policy

AURA TECHNOLOGIES LTD (“Aura Technologies”, “we”, “us” or “our”) respects your privacy. This policy explains how we collect and use personal information when you visit www.auratechnologies.co.uk, contact us, request a quotation or demonstration, or communicate with us about our products and services.

1- Who we are

AURA TECHNOLOGIES LTD is responsible for the personal information described in this policy.
Company number: 16311700
Registered office: Aura Technologies, Suite M, 170 Elland Road, United House, Leeds, LS11 8BU, United Kingdom
Email: sales@auratechnologies.co.uk
Telephone: +44 (0)20 4583 8325

For privacy enquiries, please contact us using these details and mark your message “Privacy enquiry”.

2- Information we collect

Depending on how you interact with us, we may collect:

  • Contact and business details: your name, job title, organisation, work email address and telephone number.
  • Enquiry information: the products or services you are interested in, quantities, requested delivery dates, messages, and information contained in files you upload.
  • Customer and service information: business contact details, quotations, delivery information, order correspondence, and information needed to manage your relationship with us.
  • Technical information: your IP address, browser and device information, requested pages, access times, and diagnostic or security information generated when you access our website.
  • Communication preferences: any preferences you provide about receiving communications from us.

Please only include information relevant to your enquiry. Do not upload passwords, payment card details, sensitive personal information, or confidential third-party records through the general enquiry form.

Where a form marks information as required, we need it to handle your request through that form. You can also contact us by email or telephone.

3- How we receive your information

We receive information directly from you when you complete a form, upload a file, email us, telephone us, or communicate with our team.

We may also receive your business contact details from your employer or a colleague where they involve you in an enquiry, purchase, delivery or service arrangement.

Technical information may be generated automatically by our website and the systems used to host and protect it.

4- Why we use your information

We use personal information for the following purposes:

Enquiries, quotations and demonstrations: Our legitimate interests in responding to business requests; or taking steps at your request before entering a contract where you are personally the prospective customer.

Orders, deliveries and customer relationships: Our legitimate interests in providing services to business customers; or performance of a contract where you are personally a party to it.

Service questions and support correspondence: Our legitimate interests in delivering and supporting our services; or performance of a contract with you where applicable.

Operating, maintaining and protecting the website: Our legitimate interests in maintaining a reliable and secure website.

Records required by law and lawful requests: Compliance with legal obligations.

Establishing, exercising or defending legal claims: Our legitimate interests in protecting our business and legal rights.

Where we rely on legitimate interests, we consider the effect on your rights and interests.

5- Who receives your information

We share personal information where necessary for the purposes described in this policy. Depending on the enquiry or service, recipients may include:

  • Providers supporting our website hosting, email, enquiry handling, IT systems and security.
  • Suppliers, distributors, delivery partners and service partners involved in fulfilling your request.
  • Professional advisers, including accountants, legal advisers and insurers.
  • Authorities or other parties where disclosure is required by law or necessary to establish, exercise or defend legal claims.

Providers processing information on our behalf must do so under appropriate contractual arrangements.

6- Cookies and external website services

Our website may use cookies or similar technologies. Our Cookie Policy explains the technologies actually used, their purposes, how long they remain active, and the choices available to you.

Where consent is required, we will request it before using the relevant technology. Where a legal exception applies, we will provide the information and any objection mechanism required for that exception.

Google Fonts

Our website currently requests fonts from Google’s servers. When your browser makes these requests, technical information, including your IP address and request information, is transmitted to Google to deliver the fonts.

7- How long we keep information

We retain personal information only for as long as necessary for the purposes for which it was collected, including relevant legal, accounting and dispute-resolution requirements.

Where information must be retained for a legal obligation or an ongoing dispute, we retain the relevant records for that purpose. We then delete or anonymise information when it is no longer required.

8- Protecting your information

We use appropriate technical and organisational measures to protect personal information against unauthorised access, misuse, loss or disclosure. Access is limited to people and providers who need it for their work.

No website or electronic transmission can be guaranteed to be completely secure.

9- Your rights

Depending on the circumstances, you may have the right to:

  • Request access to your personal information.
  • Ask us to correct inaccurate or incomplete information.
  • Request deletion of your information.
  • Ask us to restrict how we use your information.
  • Object to processing based on legitimate interests.
  • Receive certain information in a portable format.
  • Withdraw consent where processing relies on consent.

You can object to the use of your personal information for direct marketing at any time.

Withdrawing consent does not affect processing that was lawful before withdrawal. Some rights are subject to conditions or legal exceptions.

To exercise your rights, email sales@auratechnologies.co.uk. We may need to verify your identity before responding.

10- Privacy concerns and complaints

If you have concerns about our use of your information, please contact us at sales@auratechnologies.co.uk so we can investigate.

You also have the right to complain to the UK Information Commissioner’s Office:
https://ico.org.uk/make-a-complaint/

11- Procurement portal and customer services

This policy covers the public website and the business communications described above.

Use of the procurement portal and Customer Benefits Store may involve additional information, including account details, purchasing permissions, order histories, delivery addresses and payment-related information.

Where we process personal information on behalf of a customer while providing managed IT, deployment, repair or asset-disposal services, that processing is governed by the relevant service agreement and data-processing terms. The customer’s own privacy notice may also apply.

12- Changes to this policy

We review this policy and update it when our practices or applicable requirements change. The latest version will be published on this page with an updated date. Where required, we will bring significant changes to your attention.

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